Privacy Policy

Privacy Policy for https://peakperformanceplaybook.shop/

(referred to hereafter as “the Website”)

1. Introduction

This Privacy Policy describes how ALL SPORT GOOD LTD (“Company”, “We”, “Us”, “Our”) collects, uses, stores and protects your personal data when you use the Website https://peakperformanceplaybook.shop/.

By using the Website, You agree to the practices described in this Policy. If You do not agree, please discontinue use of the Website immediately.

We may update this Policy from time to time. Changes are effective upon posting on this page. It is Your responsibility to review this Policy periodically.

2. Company Information

ALL SPORT GOOD LTD
Company number: 16519031
Registered office: 71–75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
Support email: contact@peakperformanceplaybook.shop

3. Information We Collect

We may collect the following categories of personal data:

Contact information: name, email address, telephone number, billing and delivery address.
Account/order information: products purchased, payment status, customer support requests.
Payment information: processed securely via third-party payment providers (e.g. Stripe). We do not store full credit/debit card details.
Technical information: cookies, IP address, browser type, device identifiers, browsing behaviour on the Website.
Marketing preferences: newsletter subscriptions, consent records.

We do not knowingly collect data from individuals under 18.

4. How We Use Your Data

We process your personal data for the following purposes:

To provide and deliver digital products you purchase.
To process payments securely.
To provide customer support via contact@peakperformanceplaybook.shop.
To send you updates, promotions and newsletters (if you consent).
To comply with legal obligations (tax, accounting, fraud prevention).
To improve Website functionality and user experience.

5. Cookies & Tracking

The Website uses cookies and similar technologies (such as pixels or web beacons) to:

Enable site functionality and checkout.
Analyse Website performance and visitor behaviour.
Tailor marketing and advertising content.

You can control or disable cookies through your browser settings.

6. Legal Basis for Processing (UK GDPR)

We process personal data under the following legal bases:

Contractual necessity: to fulfil your order and provide services.
Consent: for email marketing and optional cookies.
Legitimate interests: Website improvement, fraud prevention.
Legal obligation: accounting, taxation, regulatory compliance.

7. Data Sharing

We may share your personal data with:

Service providers: payment processors (e.g. Stripe), email service providers, IT hosting partners.
Legal authorities: when required by law or to enforce legal claims.
No sale of data: We do not sell or rent customer information to third parties.

8. Data Retention

We retain your personal data only as long as necessary for the purposes outlined above or as required by UK law (typically 6 years for tax/accounting records).

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including encryption (SSL), firewalls, and restricted access. However, no system is completely secure, and we cannot guarantee absolute security.

10. International Transfers

If your personal data is transferred outside the UK, we ensure appropriate safeguards (such as Standard Contractual Clauses) are in place to protect your data.

11. Your Rights (UK GDPR)

You have the following rights:

Access: request a copy of your personal data.
Rectification: correct inaccurate or incomplete data.
Erasure: request deletion of your data (where legally possible).
Restriction: limit processing under certain circumstances.
Data portability: request a copy of your data in a portable format.
Objection: opt out of direct marketing or certain processing activities.
Withdraw consent: at any time, where processing is based on consent.

To exercise these rights, contact us at contact@peakperformanceplaybook.shop.

12. Marketing & Unsubscribe

If you subscribe to our email list, we may send promotional offers and updates. You may unsubscribe at any time by clicking the “unsubscribe” link in our emails or by emailing contact@peakperformanceplaybook.shop.

13. Third-Party Links

The Website may contain links to third-party sites. We are not responsible for the privacy practices or content of those sites.

14. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of England and Wales.

15. Contact

If you have any questions or requests regarding this Privacy Policy, please contact us:

ALL SPORT GOOD LTD
71–75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
Email: contact@peakperformanceplaybook.shop